Whether you are planning a large corporate event or an intimate wedding with friends, you should always strive to create an immersive experience for your guests. When you create an immersive event experience, you’ve potentially accomplished two things: 1) you’ve gained your guest’s attention to spread your message, and 2) you’ve created a lasting memory.
Neuromarketing research shows us that in order to conserve brain resources, our brains are naturally hardwired to ignore things we find common and ordinary. However, when we encounter something unique and new, we are more likely to pay attention to it in the moment and remember it after the fact. This is particularly true when a new experience creates a fond and exciting memory.
With a little effort, you can create an immersive sensory experience for your event attendees. Here are a few tips to get you started on the path to creating an immersive event experience your guests are sure to enjoy and remember.
Leverage the Power of Storytelling
Storytelling has a beginning, a middle, and an end that should leave your event attendees thinking. The best events are a conversation, and the last thing you want to do is end your event experience with a product message. A truly immersive event will avoid killing the moment by interweaving your brand story or message throughout your entire event narrative.
Living art and roaming entertainment provide a unique and immersive way to spread your message while entertaining your guests. Roaming entertainment helps your guests feel relaxed at your event while simultaneously keeping them engaged. Examples of roaming entertainment include stilt walkers, unicyclists, contact jugglers, strolling tables, look a-likes, mimes, roller skaters, fake paparazzi, walking paintings, walkabout characters, and much more.
Engage Multiple Senses
You want your guests to use all of their senses. One of the main goals of any event is to make your guest experience memorable, and by extension, your brand memorable (when applicable). This means controlling every aspect of your event. From controlling the climate and smells, to wind generators, lighting and smoke effects, you can create a truly engaging experience for your event attendees.
In fact, the more senses you engage, the more your guest experience will be immersive and memorable. For example, consider connecting your entertainment to your event decor and theme. If your DJ is going to be playing hip hop, consider adding a corresponding live art installation to your entertainment roster. Set your lighting to match the mood and vibe of your entertainment. This combination of music, lighting, and visual art will create an all-encompassing experience for your guests.
Don’t Forget the Power of 4D
Your event should be comprised of various levels, each more spectacular than the next. Aerial and acrobatic acts allow you to use all of your venue space, including the sky! From contortionists and tight rope walkers to the challenging acrobatics of the Acro Duo, your guests won’t be able to look away. These sky high aerial acts provide another layer of engagement for your guests while leaving a lasting impression.
Elevate Your Entertainment Options
Whether you opt for the more traditional route of a DJ or prefer something outside of the box, there are a wide variety of entertainment options out there to create the ultimate immersive experience for your event attendees. In fact, the only limit is your imagination!